DHL understands that innovation must always be customer focused. The company innovates best by:
- Listening to customer needs
- Proactively sharing best practice and solution information across various sectors and industries
- Collaborating with DHL solution experts
With Customer Innovation Workshops, DHL seeks to bring its relationship with each participating customer to the next level. These workshops provide the opportunity to share best practice, explore industry and cross-industry use cases, and glimpse the future of logistics. In the Idea Generation Workshops, the customer and DHL are jointly engaged in developing ideas for new products, services, or processes. No creative idea is too big or small. What's important is customer satisfaction with the outcome - the creation of new value.
"Innovation is the ability to deliver new value to a customer. After all, it is not innovation until the customer says it is."
Jose Campos, Founder, Rapid Innovation
Trend Workshops aim to provide a deeper insight into the DHL Trend Research approach. In collaboration with DHL experts, customers define their own customized trend radar, based on their specific industry requirements.