Industry: Telecommunications
Products: Large flat-screen TVs as an add-on item for DSL/mobile orders
Customer challenge
- Reliable shipping of high-quality flat screen TVs across Germany
- Scalable solution
Our solution
- Delivery to the customer's place of choice
- Easy set up in just 3 months
Customer benefits
- Expansion of the premium portfolio
- Transparency through the DHL 2MH Portal
Customer challenge
With around 15 million customer contracts and 3,200 employees, 1&1 AG is one of the leading telecommunications providers in Germany. The listed company is known for innovative mobile and broadband products. 1&1 is the price leader in the industry and must meet high expectations with its award-winning customer service.
The company was looking for a logistics provider for shipping high-quality add-on products such as large-format flat-screen TVs. The previous shipping partners could not handle shipments of this size.
Key requirements included fast, customer-focused, and reliable delivery to the place of choice, as well as nationwide coverage across Germany. Specifically, 1&1 was looking for a logistics partner to deliver 65-inch flat-screen TVs. At the same time, the objective was to develop a future-proof solution that would enable the integration of additional large-volume products into the portfolio.
Our solution
For sensitive and bulky flat-screen TVs, DHL provides the ideal services for 1&1: nationwide delivery to the place of choice (directly to the customer's desired location) and a straightforward returns management process.
" As a telecommunications provider, we have to stay ahead of the curve and meet our customers' expectations. This includes overcoming logistical challenges in a modern way. Our partner, DHL 2-Mann-Handling, meets all of our requirements."
Sven Pauer, Head of Logistics Strategy & Development, 1&1 AG
Thanks to efficient collaboration, both the system go-live and the technical interface connection were successfully implemented within just under three months.
Customer benefits
The implemented logistics solution enables 1&1 to flexibly expand its rewards portfolio to include high-volume items and tailor it specifically to customer needs. The product range extends from air conditioners to smart furniture.
In addition, new opportunities for business development are opening up: Extending beyond promotional campaigns, the solution reliably supports seasonal demand and regular shipments with increasing volumes.
The DHL 2MH Portal serves as a central customer portal for shipment processing, management, and tracking, enabling transparent processes and helping 1&1efficiently manage its day-to-day operations.